Why we do what we do
At Seamly, we believe that technology should make life easier — not more complicated. That's why we make voice interaction simple, accessible and smart for every organisation.
Our story
Three pioneers, one shared mission: to make customer contact truly seamless.
In 2017, I started Conversationals — a consultancy focused on helping customer service teams go digital. Our first major client was KPN. The assignment: support their service team in improving digital interactions. That’s when we realised how much untapped potential there still was in customer contact technology.
At KPN, I met Bram, who was in charge of digital customer service. We quickly found ourselves discussing how things could be done better. Many of our ideas were well received, but ended up on the backlog. After years at KPN, Bram was ready for a new challenge, and we decided to join forces. We soon landed our first clients. Again, our advice was welcomed, but rarely put into action.
That’s when the idea hit us: why not build it ourselves?
In 2018, we met Flurin. With him on board, we could not only advise but also deliver. Suddenly, clients could make real progress. By the time we were working with our third client, we were already reusing code — the foundation for what would become the Seamly platform.
What we saw: organisations were using bots, live chat, telephony, and CRM — but none of it was connected. Customers noticed. Internal teams lost oversight. Our answer? Seamly. A smart layer that orchestrates all customer interaction across systems. Not a replacement, but an enhancement of what’s already there.
Since then, Seamly has continued to develop with an increasingly strong focus on voice. With our smart voice solution, we help organisations modernise their telephone customer contact: conversations flow more naturally, processes are accelerated and employees are relieved of some of their workload. What started as a platform for orchestrating interactions has grown into a specialist in voice-driven customer contact.
Today, Seamly processes over 1.5 million customer interactions every day. We’ve kept our team intentionally small because we believe quality comes from ownership, not headcount.
We don’t build to grow. We grow because we build what works. For customers, teams, and for people.
And we’ll keep doing that. Every single day.
Endre Davids
CEO
Mission & Vision
Mission
Making telephone customer contact more personal, efficient and accessible.
Vision
We believe in customer contact where technology enhances human interaction. Where smart voice technology empowers personal contact rather than replacing it. By helping people more efficiently and giving employees more space to make a difference.
