Why we do what we do
At Seamly, we believe technology should make life easier — not more complicated. That’s why we don’t replace existing systems. Instead, we add a smart layer on top of what’s already there. This allows us to orchestrate customer interactions that are seamless, scalable, and human.
Our story
Three pioneers, one shared mission: to make customer contact truly seamless.
In 2017, I started Conversationals — a consultancy focused on helping customer service teams go digital. Our first major client was KPN. The assignment: support their service team in improving digital interactions. That’s when we realized how much untapped potential there still was in customer contact technology.
At KPN, I met Bram, who was in charge of digital customer service. We quickly found ourselves discussing how things could be done better. Many of our ideas were well received, but ended up on the backlog. After years at KPN, Bram was ready for a new challenge, and we decided to join forces. We soon landed our first clients. Again, our advice was welcomed, but rarely put into action.
That’s when the idea hit us: why not build it ourselves?
In 2018, we met Flurin. With him on board, we could not only advise but also deliver. Suddenly, clients could make real progress. By the time we were working with our third client, we were already reusing code — the foundation for what would become the Seamly platform.
What we saw: organizations were using bots, live chat, telephony, and CRM — but none of it was connected. Customers noticed. Internal teams lost oversight. Our answer? Seamly. A smart layer that orchestrates all customer interaction across systems. Not a replacement, but an enhancement of what’s already there.
In June 2019, we launched Seamly with Basic-Fit. By the end of that year, we were working with ten organizations. In 2020, digital became a must in customer service. And Seamly offered exactly what was needed: speed, flexibility, and control.
Today, Seamly processes over 1.5 million customer interactions every day. We’ve kept our team intentionally small because we believe quality comes from ownership, not headcount.
We don’t build to grow. We grow because we build what works. For customers, teams, and for people.
And we’ll keep doing that. Every single day.
Endre Davids
CEO
What we stand for
Genuine responsibility
Quality over speed
Trust and freedom
Mission, Vision & Strategy
Mission
We make digital customer interactions smoother, more scalable, and more human — by orchestrating everything in a single conversation.
Vision
A customer should never have to wonder who they’re talking to. Seamly ensures a consistent experience — whether you start with a bot or end up with a human.
Strategy
We help organizations work faster and smarter — even with high volumes and complex IT landscapes. No IT expertise required. With smart innovation, we help clients stay ahead. Always scalable, always intuitive — for customers and employees alike.
