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Case study

How hollandsnieuwe streamlined its customer contact setup

From IVR to voicebot, from fragmentation to full control: discover how hollandsnieuwe achieved clarity and efficiency in just 3 steps.

How do you make phone-based customer contact faster, smarter, and more consistent—without overhauling your entire IT landscape? In this case study, you'll learn how hollandsnieuwe gradually took control of its telephony with Seamly’s voicebot and smart routing solution.

In just two months, hollandsnieuwe transitioned to a new setup that led to shorter calls, a 33% cost reduction, and a better experience for both customers and employees. Plus: practical advice from Cindy (hollandsnieuwe) for organizations looking to modernize their approach.

What you’ll find in this case:

  • Why hollandsnieuwe moved away from IVR
  • How the voicebot enables better routing and preparation
  • What the new telephony setup delivered (spoiler: a lot)
  • How to centralize customer contact without replacing your entire stack
  • Concrete tips for organizations ready to innovate